Privacy Policy

This Privacy Policy explains how Alpha Track Digital Limited ("AlphaTrack Digital," "we," "us," or "our") collects, uses, shares, stores, and protects personal information when you visit https://alphatrack.digital/, contact us, subscribe to our communications, request a consultation, or use our services.

For questions about this Privacy Policy, contact us at:

Email: info@alphatrack.digital

Website: https://alphatrack.digital/

1. Information We Collect

We may collect the following types of information:

Contact and Enquiry Information

This may include your name, email address, phone number, company name, job title, website URL, country, and any information you provide when you complete a form, request a consultation, subscribe, or communicate with us.

Website, Device, and Usage Information

This may include pages visited, links clicked, time spent on pages, referral sources, campaign source information, IP address, browser type, device type, operating system, screen size, language settings, and approximate location derived from IP address or analytics tools. We do not intentionally collect precise GPS location from website visitors.

Marketing and Communication Information

This may include newsletter subscriptions, communication preferences, email engagement, campaign interactions, and responses to our marketing communications.

2. How We Collect Information

We collect information:

Directly from you when you submit forms, send emails, call us, request proposals, or communicate with us.
Automatically through cookies, pixels, tags, analytics tools, and similar technologies.
From third-party tools and service providers used for hosting, analytics, advertising, CRM, automation, email marketing, scheduling, and business operations.
From public sources or professional platforms where relevant to enquiries, partnerships, or service delivery.

3. How We Use Your Information

We use personal information to:

Respond to enquiries, consultation requests, and business communications.
Provide, manage, and improve our services.
Send newsletters, marketing emails, and service updates where permitted by law or based on your consent.
Analyze website traffic, user behaviour, campaign performance, and advertising effectiveness.
Improve our website, content, services, reporting, and user experience.
Deliver relevant marketing, retargeting, or advertising where permitted.
Manage client relationships, proposals, onboarding, reporting, and service delivery.
Maintain security, prevent misuse, and comply with legal, regulatory, accounting, and administrative obligations.

4. Lawful Basis for Processing

Where required by applicable data protection laws, we rely on one or more lawful bases, including:

Consent: where you have agreed to receive marketing communications or accepted certain cookies and tracking technologies.
Contractual necessity: where processing is needed to provide requested services or take steps before entering into a business relationship.
Legitimate interests: where processing is necessary for business operations, service improvement, analytics, marketing, security, and client relationship management, provided your rights are not overridden.
Legal obligation: where processing is required by applicable laws, regulations, or lawful requests.

5. Cookies and Tracking Technologies

We use cookies and similar technologies such as pixels, tags, beacons, and analytics scripts for website functionality, analytics, performance measurement, advertising, and marketing purposes.

These technologies help us keep the website functional and secure, understand how visitors use it, measure traffic and campaign performance, improve content, and deliver relevant advertising or retargeting where permitted.

You can manage cookies through your browser settings and, where available, through our cookie preference center. Our Cookie Policy is available at:

https://alphatrack.digital/cookie-policy/

Our website currently does not respond to "Do Not Track" browser signals.

We may share personal information with trusted third-party service providers who help us operate our website, manage enquiries, deliver services, communicate with contacts, analyze performance, run advertising, and improve operations.

These may include hosting providers, analytics tools, advertising platforms, CRM and email marketing tools, form and scheduling tools, reporting and project management tools, professional advisers, regulators, public authorities, or law enforcement where legally required.

We do not sell personal information for money. We may share limited website, device, usage, and interaction data with analytics and advertising partners for measurement, retargeting, personalization, and campaign performance tracking where permitted by law or based on your consent.

7. Third-Party Tools and Platforms

We may use third-party tools to support analytics, advertising, CRM, automation, reporting, email communication, scheduling, and business operations.

These tools may process personal information according to their own privacy policies and contractual obligations. We take reasonable steps to work with providers that apply appropriate privacy and security safeguards.

8. Marketing Communications

We may send you marketing communications, newsletters, service updates, or promotional content where you have consented, subscribed, or where we are otherwise permitted to do so under applicable law.

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us at info@alphatrack.digital. We may still send necessary service-related or administrative communications.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to request access, correction, deletion, restriction, objection, consent withdrawal, portability, or opt out of certain marketing, advertising, or data-sharing activities.

To exercise your rights, contact us at:

info@alphatrack.digital

We may request reasonable information to verify your identity or authority to make the request. We aim to respond to valid privacy requests within 30 days, unless a longer period is permitted by applicable law.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of data, the reason it was collected, legal obligations, operational needs, dispute resolution, accounting requirements, and business recordkeeping. When personal information is no longer needed, we will delete, anonymize, or securely archive it where appropriate.

11. Security and International Transfers

We use reasonable technical and organisational measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Because we use digital tools, cloud platforms, and service providers that may operate in different countries, your personal information may be transferred to, stored in, or processed outside your country of residence. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, including safeguards relevant to the Nigeria Data Protection Act and the Ghana Data Protection Act, where applicable.

No online system is completely secure, but we take reasonable steps to protect the personal information we handle.

12. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take reasonable steps to delete it.

13. Links to Third-Party Websites

Our website may contain links to third-party websites, platforms, or services. We are not responsible for their privacy practices, security, or content. We encourage you to review their privacy policies before using them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date and post the revised version on our website. Changes become effective when posted, unless otherwise stated.

15. Contact Information

Alpha Track Digital Limited

Remote-first business operating across Nigeria and Ghana