Marketing Automation & CRM

Capture the Lead.Nurture the Sale.

We build the automated workflows, email sequences, and CRM systems that turn captured leads into paying clients without manual bottlenecks slowing your team down.

Book A Free Strategy Call

The Problem & How We Fix It

Where leads are lost and how we fix the follow-up.

ProblemThe Problem

Leads come in. Then momentum gets lost.

FixHow We Fix It

Automated from first touch. To the next step.

Slow responses lower the chance of conversion.

Automation follows your sales process from the first touchpoint.

Enquiries get lost with no pipeline visibility.

New leads are routed quickly so response times and ownership stay clear.

Manual follow-up keeps repeating the same steps.

Triggers, messages, and CRM updates are tested before go-live.

Book A Free Strategy Call

Implementation Approach

Built Around Your Lead Flow

Every workflow starts with the journey: where leads come from, what they need next, and who should act when they qualify.

Map

Journey Mapping

We map enquiry sources, CRM stages, handoffs, and the points where leads currently slow down or disappear.

Design

Workflow Design

We define triggers, segments, scoring rules, notifications, and messages around your real sales process.

Build

Build & Integration

We connect forms, CRM fields, email sequences, routing rules, and the tools needed to keep follow-up moving.

Handover

QA & Handover

Every workflow is tested end to end, documented clearly, and handed over with practical team guidance.

Map

Journey Mapping

We map where leads come from and where follow-up breaks down.

Design

Workflow Design

We design triggers, routing, and messages around how your team works.

Build

Build & Integration

We connect forms, CRM, email, and the tools your follow-up depends on.

Handover

QA & Handover

We test everything end to end and hand over with full team guidance.

Why AlphaTrack Digital

We design operating systems for follow-up.We do not just configure tools. We design operating systems for follow-up.

Sales-process fit

CRM + tracking

Scalable logic

Clear ownership

Built Around Your Sales Process

The workflow logic reflects how your team qualifies, follows up, and closes leads.

Tracking and CRM Work Together

Automation becomes more useful when lead source, campaign quality, and CRM stages connect.

Simple First, Scalable Later

We start with the highest-impact workflows, then leave room for scoring, segmentation, and deeper lifecycle logic.

Clear Handover and Ownership

You own the account, workflows, documentation, and day-to-day operating knowledge after launch.

What's Included

Every engagement is scoped to your CRM and follow-up reality.

Map

Journey Map

Workflow Logic

CRM Setup

Build

Email Sequences

Lead Notifications

QA & Validation

Handover

Documentation

Team Handover

Optimisation Plan

What's Included

Every engagement is scoped to your CRM and follow-up reality.

Scope varies by integrations, message count, pipeline complexity, and how much ownership your team needs after launch.

Journey Map

Lead sources, stages, handoffs, and follow-up gaps mapped clearly.

Workflow Logic

Triggers, segments, scoring, notifications, and ownership rules defined.

CRM Setup

Fields, lists, stages, routing, and core CRM structure configured.

Email Sequences

Automated messages aligned with lead status and intent.

QA & Validation

Forms, triggers, messages, and CRM updates tested end to end.

Team Handover

Practical walkthrough so the team understands daily ownership.

Client Perspective

What clients say when execution matters.

Working with AlphaTrack Digital Limited was an excellent experience. They delivered a sleek, modern, and highly functional website right on schedule. Edits were handled quickly, communication was seamless, and the service was truly top notch. Would definitely recommend!

Courtney Quist-Therson

CEO & Founder, Pearl House Ghana

Client Perspective

What clients say when execution matters.

Working with AlphaTrack Digital Limited was an excellent experience. They delivered a sleek, modern, and highly functional website right on schedule. Edits were handled quickly, communication was seamless, and the service was truly top notch. Would definitely recommend!

Courtney Quist-Therson

CEO & Founder, Pearl House Ghana

What Automation Unlocks Next

What Automation UnlocksFollow-Up Should StrengthenThe Rest of the System

Better follow-up strengthens tracking and lifecycle messaging.

Measurement foundation

Conversion Tracking

Lifecycle messaging

Email Marketing

Measurement foundation

Conversion Tracking

Know which leads are worth automating.

Tracking shows which campaigns and conversion paths bring the leads worth prioritising, scoring, and nurturing.

See Conversion Tracking

Lifecycle messaging

Email Marketing

Turn workflow logic into stronger messaging.

Once the CRM and workflow foundation is clear, email marketing can support welcome, recovery, nurture, and retention journeys.

See Email Marketing

FAQ

Frequently Asked Questions

Common questions about tools, integrations, launch timelines, and ownership.

No. We can help you set up the account structure, import contacts where appropriate, and decide which parts of the workflow should live inside Brevo from day one.

Usually yes. We can connect website forms, landing pages, spreadsheets, ecommerce tools, and other systems through native integrations or workflow tooling, depending on what your setup needs.

Smaller automation setups are usually launched in 1-2 weeks. More complex CRM pipelines, scoring rules, and multi-step workflows take longer depending on the number of integrations and edge cases involved.

Not always, but the two work much better together. Tracking tells you which channels are bringing the right leads, and automation makes sure those leads are followed up consistently once they arrive.

You own the account, workflows, and documentation. We hand everything over clearly, train your team where needed, and can stay involved for optimisation or support if you want ongoing help.

Next Step

Ready to AutomateYour Growth?

Book A Free Strategy Call

Capture the Lead.Nurture the Sale.

Where leads are lost and how we fix the follow-up.

Built Around Your Lead Flow

We design operating systems for follow-up.We do not just configure tools. We design operating systems for follow-up.

Sales-process fit

CRM + tracking

Scalable logic

Clear ownership

Built Around Your Sales Process

Tracking and CRM Work Together

Simple First, Scalable Later

Clear Handover and Ownership

Every engagement is scoped to your CRM and follow-up reality.

Every engagement is scoped to your CRM and follow-up reality.

Journey Map

Workflow Logic

CRM Setup

Email Sequences

QA & Validation

Team Handover

What clients say when execution matters.

What clients say when execution matters.

What Automation UnlocksFollow-Up Should StrengthenThe Rest of the System

Conversion Tracking

Email Marketing

Conversion Tracking

Email Marketing

Frequently Asked Questions

Do we need to already be using Brevo before we start?

Can the automation connect to our current forms, site, and internal tools?

How long does a typical automation setup take?

Do we need conversion tracking as well?

What happens after launch, and do we own the workflows?

Ready to AutomateYour Growth?