01
Did we capture the enquiry?
We check whether forms, booked calls and other key enquiry actions are actually being recorded.
Free Conversion Tracking Audit
Know which ads drivereal enquiriesand booked calls.
We check what happens from the ad click to the form, booked call or enquiry, so you can see where leads are being missed, misreported or losing their source.
No passwordsOne enquiry journeyClear next steps
Human-reviewed auditNot an automated report
Step 1 of 3
Tell us about your business.
We review every application.
Where tracking often breaks
An enquiry can lose its source before your team ever sees it.
We check the simple path from ad to website to enquiry and into your CRM or inbox.
01
Ad click
Campaign source lost
02
Website
Form or call missed
03
Enquiry / call
Source not passed through
04
CRM / inbox
The familiar problem
The enquiry arrives. The source doesn’t.
Your team gets the enquiry. What can disappear is the context that explains which ad, campaign or channel brought it in.
Three systems. Three answers.
Ad platform
14 leads
Reports 14 leads.
Analytics
9 conversions
Shows 9 conversions.
CRM / inbox
11 enquiries
Receives 11 enquiries.
The useful question: where did the measurement journey stop agreeing?
What we review
We follow one enquiry from click to handoff.
The audit stays focused on one real journey so we can answer three practical questions without burying you in technical detail.
Free audit scope
One business. One website. One enquiry journey.
01
One company / brand
02
One website / domain
03
One core enquiry journey
04
Up to two paid platforms
02
Do we know where it came from?
We check whether the enquiry can still be tied back to the ad, campaign or source that generated it.
03
Does the source reach your team?
We check whether useful source information survives into your inbox, scheduler or CRM.
What you get
A scorecard that turns uncertainty into next steps.
You get a short Tracking Health Scorecard that shows what we found, why it matters and what should be checked or fixed first.
Tracking Health Scorecard
Conversion Capture
Needs attentionBooked-call event is not being recorded consistently.
Attribution
PartialCampaign source reaches the website but is lost before the CRM handoff.
Lead Visibility
Needs attentionSome enquiries reach the team without useful source information.
Recommended first step
Fix the form / CRM handoff
Priority
High
From finding to action
The scorecard gives you three things.
01
Where the issue is
The point in the enquiry journey where tracking or source information stops being reliable.
02
What it affects
How the issue changes what you see in ad reports, analytics or the leads your team receives.
03
What to do next
A short, prioritized list of checks or fixes to tackle first.
How it works
From application to scorecard in four steps.
- 01 / 04
Apply
Tell us how your business generates enquiries and which journey matters most.
- 02 / 04
Fit review
We confirm that the free audit can answer a useful measurement question within scope.
- 03 / 04
Trace the journey
We review one path from campaign click through the website to the lead destination.
- 04 / 04
Get the scorecard
You receive prioritized findings, business impact and recommended next actions.
Before you apply
Common questions
The page is designed for enquiry-led businesses such as consultancies, agencies, legal and accounting practices, advisory businesses and other B2B service providers using digital acquisition to generate leads or booked calls.
Usually not at first. We start with public evidence. If an important finding needs confirmation, we may ask for the lowest practical read-only access, a screenshare or an export.
One company, one website, one core enquiry journey and up to two paid ad platforms where relevant. You receive a Tracking Health Scorecard with findings, business impact, priority and recommended next steps.
No. The free audit checks the lead-source handoff only where it affects the scoped measurement journey. A full CRM, automation or sales-operations audit is separate.
No. The free audit diagnoses and prioritizes issues. If you want AlphaTrack Digital to implement the recommendations, that work is scoped separately.
We review applications in order. If your application is accepted, we’ll confirm the audit scope and timing by email before we begin.
Know which marketing isactually producing enquiries.
If you’re spending on ads but can’t confidently connect them to enquiries or booked calls, request a free audit.
Request My Free Audit